Using Widgets on Your Website

by Barry Adams March 10, 2009

Web widgets – little pieces of code, often JavaScipt – can add a lot of fun features to your website. Widgets come in all sizes and shapes; sports widgets showing the latest scores and standings, weather widgets with accurate forecasts, widgets that connect to social networks like Facebook, the list goes on. You can find [...]

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Are You Ready For Social Media?

by Barry Adams March 6, 2009

Social media is a catch-all phrase that encompasses all websites that offer interactive functionality and user-generated content. Social media ranges from social networks (Facebook, LinkedIn) to video sharing sites (YouTube, Vimeo), social news sites (Digg, Reddit), social bookmarking (Delicious, StumbleUpon) and everything else that claims the tag ’social’.
Social media is often hyped as a means [...]

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Search Engine Advertising: a Step By Step Guide – Part 3

by Barry Adams February 11, 2009

Part 1 – Choosing your keywords
Part 2 – Writing good ads
Part 3 – Create landing pages that convert

In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. In part 2 we showed how to make effective ads. Now in the final part we’ll tackle [...]

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Search Engine Advertising: a Step By Step Guide – Part 2

by Barry Adams January 20, 2009

Part 1 – Choosing your keywords
Part 2 – Writing good ads
Part 3 – Create landing pages that convert

In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. This second part will talk about making effective ads for your search marketing campaign.
Search Engine Advertising – [...]

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Search Engine Advertising: a Step By Step Guide

by Barry Adams January 14, 2009

Part 1 – Choosing your keywords
Part 2 – Writing good ads
Part 3 – Create landing pages that convert

Sometimes, no matter how you try, it’s just not possible to get your website listed high in the natural search results. Your competition is too fierce, you’re new in the market, you have a new product launch and [...]

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Choose The Right Web Hosting Company

by Barry Adams December 9, 2008

Web hosting, the infrastructure of servers and connections that make your website available to the internet, is an inescapable part of having a website. Ideally web hosting isn’t something you want to worry a lot about. It’s a commodity – it’s (relatively) cheap, it should work fine all the time, and there are literally thousands [...]

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Optimize Your Content For The Online Purchase Funnel

by Barry Adams December 2, 2008

In a previous entry I’ve spoken about the importance of a well thought-out clickflow that guides your website’s visitors from page to page. This clickflow is the basis of turning visitors into customers.
An internet user goes through several phases of information requirements in the process of searching for and purchasing a product online. There are many [...]

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