The Great Websites Blog | SEO, PPC, Social Media, Web Analytics, Email Marketing, Conversion Optimisation - down to earth writing about all aspects of online success

The Changing Face of SEO

by Barry Adams February 5, 2010

(This article was originally published in the Belfast Telegraph on 3 Feb 2010. It’s been modified slightly for this blog.)
Search engine optimisation, or SEO for short, is defined as ‘the process of improving ranking in search engine results’.
When search engines first appeared on the scene in the 1990’s to help people make sense of the [...]

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Connect With Your Website Visitors Through Email Marketing

by Barry Adams November 21, 2009

The steady rise of spam (which is now said to make up over 90% of all emails) has resulted in less emphasis on email as an instrument of online marketing. But well-managed email marketing campaigns are still, and will continue to be, an important instrument in your online marketing toolbox with a great ROI.
Email allows [...]

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Use Strong Calls-To-Action To Increase Conversion

by Barry Adams November 18, 2009

I’ve written before about website clickflow and content optimised for the sales funnel. I want to expand a bit on how you can turn visitors in to customers with strong calls-to-action.
A call-to-action is a button, phrase or link that tells your website’s visitors what to do next. That ‘Buy Now‘ button, those ‘Click here to [...]

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Google Explains How To Make Your Website Work

by Barry Adams September 24, 2009

After their successful Search Engine Optimization Guide, Google is continuing to provide excellent entry-level guides for website owners. Their latest guide, Make Your Website Work, gives best practices that help turn your website’s visitors into customers.
The guide is viewable online at Google’s Conversion Centre or can be freely downloaded in PDF format.

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SEO Starter’s Guide Now Available in 40 Languages

by Barry Adams June 16, 2009

Google has announced that their Search Engine Optimization Starter’s Guide has been translated into 40 languages. You can now read Google’s own SEO recommendations in your native language.
Go to the official Google Webmaster Blog to download the SEO Starter’s Guide in your own language.

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Building a Website – Do It Yourself or Hire a 3rd Party?

by Barry Adams June 9, 2009

So you’re thinking of redoing your existing website, or perhaps you don’t have a site yet and want to set one up. One of the first questions that you’ll face is whether to build and maintain your website in-house, or to hire an external agency to do it for you. What approach works best depends [...]

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SEO Concerns When Migrating Your Website

by Barry Adams May 21, 2009

This article was originally published on SearchCowboys. It’s been adapted slightly for this blog.
Often when you do a site-wide update of your design, your content and/or your site structure, it can affect your website’s rankings in search engines negatively. Facing a huge site update project myself, I recently spent some time doing research on how [...]

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