Recent Writings on SEO 6

by Barry Adams May 17, 2010

Recently I was asked to write for Search Engine People, and I wanted to make sure my first post for them was a solid one: it’s about Google News and what a publisher can do to get more visibility and higher rankings in the world’s most popular news aggregator: Search Engine People: SEO for Google [...]

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Recent Writings on SEO 5

by Barry Adams April 28, 2010

For State of Search I wrote a blog post asking some existential questions about what it means to call yourself an SEO. A good SEO is a jack-of-all-trades (and master of a few of them), so does the acronym still apply? State of Search: The scope and limitations of SEO Some have argued that the [...]

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The Similarities Between SEO and Poker

by Barry Adams April 16, 2010

It’s been a slow week as far as writing blog posts is concerned, and if it wasn’t for a sudden burst of inspiration after reading a book on poker I wouldn’t have written anything at all. The inspirational episode resulted in a post for State of Search where I draw parallels between SEO and poker. [...]

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Recent Writings on SEO 4

by Barry Adams April 6, 2010

Last week a fellow blogger & SEO geek pointed something strange out to me: a result on the Google SERPs did not match the actual webpage’s title tag. Up to now SEOs have pretty much assumed a page’s title tag is what search engines show in the results. However, it appears Google changes SERP headlines [...]

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Facebook Takes Social Media Marketing Seriously

by Barry Adams March 31, 2010

(This article was originally published in the Belfast Telegraph on 30 March 2010. It’s been modified slightly for this blog.) Last week I received a surprising email from Facebook entitled ‘Your Weekly Facebook Page Update’. It contained an overview of all the Facebook pages I am an admin of, with statistics on the number of [...]

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Recent Writings on SEO 3

by Barry Adams March 24, 2010

For State of Search I wrote a post about the multi-layered search experience. In this I tried to explain that users go through several search functions on different sites before they land on the content they are looking for. As SEOs we need to understand the full search cycle that guides visitors to our websites. [...]

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SEO Factors for Multilingual Websites

by Barry Adams March 19, 2010

Earlier this week Google’s Webmaster Central blog wrote about how to effectively geotarget your website. In that article they promised to discuss multilingual websites as well. And now they have. In a new Webmaster Central blog post published today they discussed the best practices for multilingual websites. Some key take-aways are: One page, one language [...]

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