Critical Thinking for the Discerning SEO

by Barry Adams August 24, 2011

My friend and fellow SEO Dojo-member ‘Doc’ Sheldon Campbell has compiled a substantial ebook, containing insights from over 30 experienced search engine optimisers and digital marketers. The book, entitled “Critical Thinking for the Discerning SEO”, is now available via Doc Sheldon’s website: “Critical Thinking for the Discerning SEO will give you insights from some of [...]

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IP Address Geotargeting / State of Search

by Barry Adams August 8, 2011

I wrote a host of short blog posts for State of Search over the past few weeks to cover for the site’s owner Bas van den Beld while he was on vacation. The most substantial of these blog posts is a case study on why geotargeting users based on IP address is a silly affair, [...]

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Google’s Job / SEO and SOSTAC®

by Barry Adams June 27, 2011

In light of Google’s recent announcement to support the Schema.org semantic framework, I wrote a rant about how the big G is getting webmasters to do the hard work: State of Search: We’re doing Google’s job for them Google, as a search engine, exists to find all the information on the web (crawling), make sense [...]

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URL Shortening / Duplicate Content / Mobile Web

by Barry Adams June 1, 2011

For State of Search I wrote a blog post comparing two URL shortening services: Bit.ly Pro and Yourls. Each has its pros and cons, and which you should use depends on your situation and resources: State of Search: URL Shortening Services Compared: Bit.ly Pro and Yourls URL Shortening services are the lifeblood of Twitter. With [...]

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Teaching and Learning SEO

by Barry Adams May 9, 2011

In a new article for Search News Central I explore the lessons I’ve learned as a teacher of SEO: Search News Central: What I’ve learned from lecturing on SEO What I found most enlightening about doing lectures like these is that it made me re-evaluate what I know about SEO. After 7 years of professional [...]

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SEO Secrets / Zero-Sum SEO

by Barry Adams May 5, 2011

For Search News Central I reviewed a new book: SEO Secrets by Danny Dover. Read the full review: Search News Central: A review of Danny Dover’s SEO Secrets book I pre-ordered the book, titled Search Engine Optimization Secrets, and it arrived yesterday morning. I’m writing this review less than 36 hours after having started reading, [...]

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Why I’ve Stopped Defending SEO

by Barry Adams March 28, 2011

(This post was originally published on State of Search on 24 March 2011). Yesterday I attended a fascinating lecture by Ben Hammersley, organised by the British council, about the future of the internet. Read my write-up of the lecture on the Pierce Communications blog here. There was one small blemish on this otherwise superb evening. [...]

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Finding Feasible Keywords / Credible Web Design

by Barry Adams March 23, 2011

This week I wrote my first post for the new Search Bloggers site. In this post I tackled keyword research and how you can decide which keywords are feasible to rank your client site for. Search Bloggers: Finding the Right Keywords to Target It often makes far more sense to target less popular long tail [...]

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SEO and Social Media / Panda and Article Marketing

by Barry Adams March 16, 2011

I wrote an article for the March 2011 issue of Business Eye magazine, that we’ve republished on the Pierce Communications website. Aimed at a layperson audience, the article is an attempt to pierce the hype surrounding social media and the proclamations of SEO’s irrelevance: Pierce Communications: SEO and Social Media – Piercing the Hype Websites [...]

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The Long Tail for SEO / Enabling Confirmation Bias

by Barry Adams February 16, 2011

My latest contribution to State of Search is about the hot topic of the day: long tail keywords and SEO. Some high profile SEOs have gone on record saying that “long tail isn’t SEO”, which in my opinion is a total lie and dangerous misrepresentation of what long tail traffic is. State of Search: Defining [...]

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