From the category archives:

Web Analytics

Facebook Takes Social Media Marketing Seriously

by Barry Adams March 31, 2010

(This article was originally published in the Belfast Telegraph on 30 March 2010. It’s been modified slightly for this blog.) Last week I received a surprising email from Facebook entitled ‘Your Weekly Facebook Page Update’. It contained an overview of all the Facebook pages I am an admin of, with statistics on the number of [...]

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Search Engine Advertising: a Step By Step Guide – Part 3

by Barry Adams February 11, 2009

Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. In part 2 we showed how to make effective ads. Now in the final [...]

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Google’s Search Engine Optimization Starter Guide

by Barry Adams November 25, 2008

Search engines are the motors that drive traffic to your website. Getting your site ranked highly in search engines is an important factor of success. The discipline that focuses on this is called Search Engine Optimization, or SEO for short. In an effort to help beginning webmasters get underway with SEO Google has published a [...]

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Fix Your Broken Links

by Barry Adams October 21, 2008

Broken links on your website are bad. A broken link is a sign of a poorly maintained website. Having broken links on your site doesn’t instill trust in your potential customers. So you want to ensure your site doesn’t have any links that don’t work. As your website grows it gets harder to keep track [...]

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Keep Your Forms Short And Simple

by Barry Adams October 16, 2008

Privacy matters to internet users. People are aware of the dangers of giving out personal information, and everyone that has an email address understands the hazards and annoyances of spam. As a result users are less inclined to type a lot of information in a website’s form. Whether it’s a contact form or an orderform, [...]

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Are You Happy With Your Website?

by Barry Adams October 13, 2008

Many small business owners that have a poor website don’t realize they have a poor website. This is often the case when: A) they’ve put a lot of time and effort into building their website themselves, or… B) a friend or family member claiming to be a web expert has built the site for them, [...]

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A Basic Explanation Of Web Statistics

by Barry Adams October 9, 2008

Having a website doesn’t mean sitting back and waiting for the money to come pouring in. A website is not a static thing, it requires constant updates and improvements. But how do you know what changes to make to improve your website? The answer is simple: web analytics. With web analytics you can determine what [...]

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