From the category archives:

Tools

Building a Website – Do It Yourself or Hire a 3rd Party?

by Barry Adams June 9, 2009

So you’re thinking of redoing your existing website, or perhaps you don’t have a site yet and want to set one up. One of the first questions that you’ll face is whether to build and maintain your website in-house, or to hire an external agency to do it for you. What approach works best depends [...]

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Free Social Media Marketing Industry Report

by Barry Adams March 25, 2009

I recently wrote about social media and if it’s right for you to start using it as a means of generating more business. This week Michael Stelzner has published his Social Media Marketing Industry Report. This free report is an excellent resource for all who are using or considering social media as a marketing instrument. [...]

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Find Out When Others Are Talking About You Online

by Barry Adams March 24, 2009

Communication is what the internet is all about. The world wide web is one huge gathering of voices, of people expressing themselves in many different ways. People use the web to talk to one another about anything and everything. And they can also use the web to talk about you. Contrary to the physical world [...]

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Search Engine Advertising: a Step By Step Guide – Part 3

by Barry Adams February 11, 2009

Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. In part 2 we showed how to make effective ads. Now in the final [...]

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Search Engine Advertising: a Step By Step Guide – Part 2

by Barry Adams January 20, 2009

Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. This second part will talk about making effective ads for your PPC campaign. Search [...]

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Search Engine Advertising: a Step By Step Guide

by Barry Adams January 14, 2009

Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert Sometimes, no matter how you try, it’s just not possible to get your website listed high in the natural search results. Your competition is too fierce, you’re new in the market, you have a new [...]

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Google’s Search Engine Optimization Starter Guide

by Barry Adams November 25, 2008

Search engines are the motors that drive traffic to your website. Getting your site ranked highly in search engines is an important factor of success. The discipline that focuses on this is called Search Engine Optimization, or SEO for short. In an effort to help beginning webmasters get underway with SEO Google has published a [...]

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Fix Your Broken Links

by Barry Adams October 21, 2008

Broken links on your website are bad. A broken link is a sign of a poorly maintained website. Having broken links on your site doesn’t instill trust in your potential customers. So you want to ensure your site doesn’t have any links that don’t work. As your website grows it gets harder to keep track [...]

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A Basic Explanation Of Web Statistics

by Barry Adams October 9, 2008

Having a website doesn’t mean sitting back and waiting for the money to come pouring in. A website is not a static thing, it requires constant updates and improvements. But how do you know what changes to make to improve your website? The answer is simple: web analytics. With web analytics you can determine what [...]

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Use Web Analytics To Improve Your Website

by Barry Adams October 7, 2008

If you want to improve your website to better serve your audience, you need to know what people are doing on your site. The key to figuring out what users are doing on your site is to use web analytics. Most web hosting packages come with some form of free web statistics software like AWStats [...]

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