From the category archives:

Tools

W3C compliance – is it a requirement?

by Barry Adams March 11, 2010

A term often busied by web developers and also SEO agencies is W3C compliance. I’ve written about the benefits of W3C compliant code before, but my perspective has changed a bit over time and I feel it’s important to point out that full W3C compliance is not a definitive requirement for an effective website.
W3C compliance [...]

Read the full article →

Site Migration SEO Concerns – The Results

by Barry Adams February 8, 2010

(This article was originally published on SearchCowboys. It’s been adapted slightly for this blog.)
About nine months ago I was facing a sizeable site migration project at my employer at the time, and I was tasked with mapping out the best way of handling this migration to minimise the impact on our search engine rankings.
I wrote [...]

Read the full article →

Connect With Your Website Visitors Through Email Marketing

by Barry Adams November 21, 2009

The steady rise of spam (which is now said to make up over 90% of all emails) has resulted in less emphasis on email as an instrument of online marketing. But well-managed email marketing campaigns are still, and will continue to be, an important instrument in your online marketing toolbox with a great ROI.
Email allows [...]

Read the full article →

SEO Starter’s Guide Now Available in 40 Languages

by Barry Adams June 16, 2009

Google has announced that their Search Engine Optimization Starter’s Guide has been translated into 40 languages. You can now read Google’s own SEO recommendations in your native language.
Go to the official Google Webmaster Blog to download the SEO Starter’s Guide in your own language.

Read the full article →

Building a Website – Do It Yourself or Hire a 3rd Party?

by Barry Adams June 9, 2009

So you’re thinking of redoing your existing website, or perhaps you don’t have a site yet and want to set one up. One of the first questions that you’ll face is whether to build and maintain your website in-house, or to hire an external agency to do it for you. What approach works best depends [...]

Read the full article →

Free Social Media Marketing Industry Report

by Barry Adams March 25, 2009

I recently wrote about social media and if it’s right for you to start using it as a means of generating more business. This week Michael Stelzner has published his Social Media Marketing Industry Report. This free report is an excellent resource for all who are using or considering social media as a marketing instrument.
The [...]

Read the full article →

Find Out When Others Are Talking About You Online

by Barry Adams March 24, 2009

Communication is what the internet is all about. The world wide web is one huge gathering of voices, of people expressing themselves in many different ways. People use the web to talk to one another about anything and everything. And they can also use the web to talk about you.
Contrary to the physical world where [...]

Read the full article →

← Previous Entries