From the category archives:

Strategy

Is Your Website Mobile-Ready?

by Barry Adams November 3, 2008

Pretty much everyone has a mobile phone these days. Mobile phones have grown into much more than just a way for people to call each other. Over the years mobile phones have become personal devices capable of delivering a wide range of interactive services, from music and movies to route navigation and surfing the web. [...]

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Do You Sell, or Do You Help?

by Barry Adams October 23, 2008

Does your website exist to sell more products? Or does it exist to help your customers? Do you force the sales message down the throat of your visitors? Or do you guide them to solutions for their problems? A website that merely sells can help you make money. But a website that helps its users [...]

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Choosing The Right Domain Name

by Barry Adams October 10, 2008

The domain name where your website resides at is an important part of your online identity. It represents your business in a vital way. Your domain name can have a big impact on the overall success of your website. It pays off to think hard before you choose a domain name. Ideally your domain name [...]

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A Basic Approach To Web Strategy

by Barry Adams October 7, 2008

This is an excerpt (translated from Dutch) from an upcoming ebook I’m writing about building effective websites. The ebook is targeted mainly at small business owners with little to no experience with websites. You want a website because everybody has a website. But having a website is not a goal in itself. A website is [...]

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