From the category archives:

Strategy

The unlikely persistence of Email Marketing

by Barry Adams February 17, 2010

(This article was originally published in the Belfast Telegraph on 17 Feb 2010.)
Almost as soon as email was invented, it was used as a marketing instrument. The first unsolicited marketing email was sent back in 1978, and since then spam has continued to grow exponentially. It’s estimated that today 90% of all email is spam.
Fortunately [...]

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Use Social Media sites effectively, or not at all

by Barry Adams February 15, 2010

Social media is the current Big Thing, or so we’re told. You have to Tweet! Be on Facebook! Get Linked In!
But do you really? Is it necessary to be on every social media site and shout your message as loud as you can in to as many microphones as you can find?
Social media websites are [...]

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Site Migration SEO Concerns – The Results

by Barry Adams February 8, 2010

(This article was originally published on SearchCowboys. It’s been adapted slightly for this blog.)
About nine months ago I was facing a sizeable site migration project at my employer at the time, and I was tasked with mapping out the best way of handling this migration to minimise the impact on our search engine rankings.
I wrote [...]

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The Changing Face of SEO

by Barry Adams February 5, 2010

(This article was originally published in the Belfast Telegraph on 3 Feb 2010. It’s been modified slightly for this blog.)
Search engine optimisation, or SEO for short, is defined as ‘the process of improving ranking in search engine results’.
When search engines first appeared on the scene in the 1990’s to help people make sense of the [...]

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Connect With Your Website Visitors Through Email Marketing

by Barry Adams November 21, 2009

The steady rise of spam (which is now said to make up over 90% of all emails) has resulted in less emphasis on email as an instrument of online marketing. But well-managed email marketing campaigns are still, and will continue to be, an important instrument in your online marketing toolbox with a great ROI.
Email allows [...]

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Google Explains How To Make Your Website Work

by Barry Adams September 24, 2009

After their successful Search Engine Optimization Guide, Google is continuing to provide excellent entry-level guides for website owners. Their latest guide, Make Your Website Work, gives best practices that help turn your website’s visitors into customers.
The guide is viewable online at Google’s Conversion Centre or can be freely downloaded in PDF format.

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Building a Website – Do It Yourself or Hire a 3rd Party?

by Barry Adams June 9, 2009

So you’re thinking of redoing your existing website, or perhaps you don’t have a site yet and want to set one up. One of the first questions that you’ll face is whether to build and maintain your website in-house, or to hire an external agency to do it for you. What approach works best depends [...]

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