From the category archives:

SEO

Internet and Ownership / UK SEO Poll

by Barry Adams October 18, 2010

In my latest column for the Belfast Telegraph I explore the way the internet has changed our perception of ownership. We no longer truly own the stuff we buy, we merely lease it from the manufacturer, the latter maintaining near-total control over the product. Belfast Telegraph: How the internet has changed the concept of ownership [...]

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AI and the Internet / Keyword Research for Email Marketing

by Barry Adams October 7, 2010

My latest endeavour for the State of Search blog was not a typical SEO blog post. Instead I went in to full geek mode and wrote about one of my deepest fascinations: artificial intelligence, and how it relates to the internet in general and search engines specifically: State of Search: Google, the Internet, and Artificial [...]

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SEO Back to Basics / Mobile Apps and Journalism

by Barry Adams September 21, 2010

For State of Search I aimed my verbal barbs at some of the search engine industry’s greatest myths and misconceptions. There is so much uncertainty, fable, and disinformation about proper SEO out there, it’s time to tackle these issues and ensure we’re all working from established best practices: State of Search: SEO Back to Basics [...]

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SEO is not dead

by Barry Adams September 14, 2010

We didn’t have to wait long. Within minutes of Google’s announcement of their latest feature, Google Instant, the blogosphere was abuzz with the news that this would really mean the death of SEO. Naturally this was a total fabrication. People who understand search engines, SEO, and user behaviour, actually realised that this made SEO all [...]

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The Death of SEO / Image Search Optimisation

by Barry Adams August 30, 2010

On the Fire Horse Trail I wrote an article about the impact of the continued ‘appification’ of the Internet on the SEO industry. Will there be SEO when there’s no more World Wide Web? The Fire Horse Trail: The Death of SEO The content contained within apps is invisible for search engines, and app builders [...]

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I’m speaking at the Manchester SEO mini-conference

by Barry Adams August 26, 2010

On 29 October 2010 there will be a half-day SEO mini-conference organised by the guys behind the Manchester SEO meetup. The conference will take place in Manchester (of course), and I’ll be one of the four speakers there alongside Nichola Stott, Kelvin Newman, and Neil Walker. My talk will be about Google News optimisation, and [...]

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The Search for News / Understanding Search Engines / SEO Effect

by Barry Adams August 11, 2010

A while back I wrote about the state of search for news. In this blog post I tried to summarise where online journalism stands with regards to SEO, and outlined some tricks SEOs could utilise to enhance their presence in Google News. State of Search: The State of Search for News According to data from [...]

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The Importance Of Sitemaps

by Barry Adams July 5, 2010

(This article was originally published on the Visual Script blog.) Sitemaps are a crucial aspect of a successful website. First, let’s make it clear what we mean with a sitemap. There are two types of sitemaps: one meant for visitors of your website, and one for search engine spiders. Sitemaps for Visitors The first type [...]

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Learning SEO

by Barry Adams June 24, 2010

Learning how to be a search engine optimiser is not a particularly straightforward process. There’s no college education you can follow to become a SEO. There are precious few courses you can follow, and most of these aren’t worth the money. So what is the best way to learn SEO and become a specialist in [...]

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