From the category archives:

SEO

SEOs: Google is not your friend

by Barry Adams January 21, 2011

Search engine optimisation is an adversarial industry. With ‘adversarial’ I don’t mean that SEOs fight amongst themselves (though some certainly do), but that the business itself is one of conflict. Conflict between search engine optimisers on one side, and search engines on the other. Many seasoned SEOs will already know this, but many younger and [...]

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Guest Appearances on State of Search Radio

by Barry Adams January 20, 2011

I was invited to join presenters Bas van den Beld and Roy Huiskes on their regular State of Search radioshow on WebmasterRadio.fm, and apparently they liked me as I was invited straight back for their next episode! In my first guest appearance we chatted about SEO in 2010 and 2011, the Goldman Sachs investment in [...]

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Tired of Google / Ecommerce SEO Tips

by Barry Adams January 13, 2011

I started off my SEO blogging in 2011 with two posts published on the same day. For State of Search I wrote an opinion piece about the decline of Google’s search quality, and looked at the similarities between what’s happening now and what happened a decade ago when Google was just an upstart search engine: [...]

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Google Antitrust / Office of Fair Trading

by Barry Adams December 21, 2010

Two articles about legal issues this week: first a column for the Belfast Telegraph where I discuss the antitrust suit the European Commission is investigating against Google. I believe that the EU might have a strong case against Google: Belfast Telegraph: The Google Antitrust Suit The EU recently announced it is investigating a potential antitrust [...]

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Vote for the best SEO conference of 2010

by Barry Adams December 15, 2010

At State of Search we are trying to find out what search-related conference was the best one of 2010. And you can help us out. Rate the conferences you’ve been to and help us determine who was the best!

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Search and Social: it’s hat-eating time

by Barry Adams December 9, 2010

I’ve professed by scepticism on the growing connection between SEO and social media on multiple occasions. I’ve even written a blog post about it on SEObullshit.com. As it turns out, my scepticism was misplaced. There is a connection between search and social, and it’s a strong one: shared links on Facebook and Twitter have a [...]

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The Business of SEO / Source Attribution

by Barry Adams November 24, 2010

For State of Search I wrote a blog post in which I explore the different ways in which SEOs can quantify and report on what they do. This is becoming increasingly difficult for our profession and we need to find solid, widely accepted methods for measuring the success of an SEO project. State of Search: [...]

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Dangerous Blogging / Universal SERPs

by Barry Adams November 4, 2010

Prompted by yet another hopeless ‘SEO is dead’ article I wrote a lengthy rant for Search News Central in which I try to explain that writing such blatant falsehoods is not only detrimental to your own credibility – you’re also damaging countless businesses. Search News Central: The Dangers in Proclaiming the Demise of SEO It [...]

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Manchester SEO mini-conference

by Barry Adams November 3, 2010

Last week I had the pleasure and honour to be one of the four speakers at the Manchester SEO mini-conference. I had a great time, it was really good to meet many people that I’d only spoken with via twitter up to then, and it was a superb experience overall. Compliments to Peter Young and [...]

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Google Data / SEO Search

by Barry Adams October 26, 2010

For Search News Central I’ve written a blog post about the trustworthiness of the data Google shares with us. In many of Google’s free tools, such as Analytics, Webmaster Tools, and even Adwords, the data we’re presented with isn’t always reliable. Search News Central: Can We Trust Google’s Data? As part of my work for [...]

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