From the category archives:

SEO

Recent Writings on SEO 5

by Barry Adams April 28, 2010

For State of Search I wrote a blog post asking some existential questions about what it means to call yourself an SEO. A good SEO is a jack-of-all-trades (and master of a few of them), so does the acronym still apply? State of Search: The scope and limitations of SEO Some have argued that the [...]

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The Similarities Between SEO and Poker

by Barry Adams April 16, 2010

It’s been a slow week as far as writing blog posts is concerned, and if it wasn’t for a sudden burst of inspiration after reading a book on poker I wouldn’t have written anything at all. The inspirational episode resulted in a post for State of Search where I draw parallels between SEO and poker. [...]

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Recent Writings on SEO 4

by Barry Adams April 6, 2010

Last week a fellow blogger & SEO geek pointed something strange out to me: a result on the Google SERPs did not match the actual webpage’s title tag. Up to now SEOs have pretty much assumed a page’s title tag is what search engines show in the results. However, it appears Google changes SERP headlines [...]

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Recent Writings on SEO 3

by Barry Adams March 24, 2010

For State of Search I wrote a post about the multi-layered search experience. In this I tried to explain that users go through several search functions on different sites before they land on the content they are looking for. As SEOs we need to understand the full search cycle that guides visitors to our websites. [...]

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SEO Factors for Multilingual Websites

by Barry Adams March 19, 2010

Earlier this week Google’s Webmaster Central blog wrote about how to effectively geotarget your website. In that article they promised to discuss multilingual websites as well. And now they have. In a new Webmaster Central blog post published today they discussed the best practices for multilingual websites. Some key take-aways are: One page, one language [...]

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SEO Factors for Geotargeting Your Website

by Barry Adams March 15, 2010

One of the most important issues European SEOs struggle with is optimising websites that target different countries. There are all sorts of challenges when dealing with international SEO, such as what domain extension to use, how to structure multiple target countries on a single domain, dealing with country selection without losing link value, how to [...]

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W3C compliance – is it a requirement?

by Barry Adams March 11, 2010

A term often busied by web developers and also SEO agencies is W3C compliance. I’ve written about the benefits of W3C compliant code before, but my perspective has changed a bit over time and I feel it’s important to point out that full W3C compliance is not a definitive requirement for an effective website. W3C [...]

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