From the category archives:

SEO

Google’s Job / SEO and SOSTAC®

by Barry Adams June 27, 2011

In light of Google’s recent announcement to support the Schema.org semantic framework, I wrote a rant about how the big G is getting webmasters to do the hard work: State of Search: We’re doing Google’s job for them Google, as a search engine, exists to find all the information on the web (crawling), make sense [...]

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Teaching and Learning SEO

by Barry Adams May 9, 2011

In a new article for Search News Central I explore the lessons I’ve learned as a teacher of SEO: Search News Central: What I’ve learned from lecturing on SEO What I found most enlightening about doing lectures like these is that it made me re-evaluate what I know about SEO. After 7 years of professional [...]

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SEO Secrets / Zero-Sum SEO

by Barry Adams May 5, 2011

For Search News Central I reviewed a new book: SEO Secrets by Danny Dover. Read the full review: Search News Central: A review of Danny Dover’s SEO Secrets book I pre-ordered the book, titled Search Engine Optimization Secrets, and it arrived yesterday morning. I’m writing this review less than 36 hours after having started reading, [...]

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Why I’ve Stopped Defending SEO

by Barry Adams March 28, 2011

(This post was originally published on State of Search on 24 March 2011). Yesterday I attended a fascinating lecture by Ben Hammersley, organised by the British council, about the future of the internet. Read my write-up of the lecture on the Pierce Communications blog here. There was one small blemish on this otherwise superb evening. [...]

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Finding Feasible Keywords / Credible Web Design

by Barry Adams March 23, 2011

This week I wrote my first post for the new Search Bloggers site. In this post I tackled keyword research and how you can decide which keywords are feasible to rank your client site for. Search Bloggers: Finding the Right Keywords to Target It often makes far more sense to target less popular long tail [...]

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The Long Tail for SEO / Enabling Confirmation Bias

by Barry Adams February 16, 2011

My latest contribution to State of Search is about the hot topic of the day: long tail keywords and SEO. Some high profile SEOs have gone on record saying that “long tail isn’t SEO”, which in my opinion is a total lie and dangerous misrepresentation of what long tail traffic is. State of Search: Defining [...]

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Early Stage SEO / Interview on SEOBegin

by Barry Adams February 3, 2011

My latest blog post for Search News Central describes the various stages of a website build process, and how ideally a SEO should be involved from the start. Often SEOs don’t get the chance to be involved with a build from the start, but when we do there is abundant opportunity to ensure the resulting [...]

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The Search Neutrality Debate

by Barry Adams January 25, 2011

With the volume of content I’m generating that can be interpreted as attacks on Google, it may appear I’m on an anti-Google crusade. But I hope you’ll believe me when I say that’s really not the case. I’m just concerned about the future of the internet and the power large corporations such as Google, Microsoft [...]

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