From the category archives:

SEO

The TopSEOs Scam / SEO and Quantum Theory

by Barry Adams January 24, 2012

For State of Search I wrote a rant against TopSEOs, a notorious scam intended to deceive potential clients with regards to a SEO company’s quality. I call on the SEO industry to stop lending implicit support to such deceptive practices and to take a stand: State of Search: TopSEOs: Kill The Hypocrisy, It’s Time To [...]

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The 2012 Google Clusterfuck Countdown

by Barry Adams January 13, 2012

A continuously updated list of Google’s public mishaps in 2012: 02 Feb: Google Maps fined in France A French court convicts Google of abuse of its dominant market position with its Maps service and fines it €500,000. Google appeals the judgment. 29 Jan: Google’s New Privacy Policy Google announces a new unified privacy policy which [...]

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Top non-SEO Blogs / Division within SEO

by Barry Adams December 20, 2011

A little bit fed up with all the ‘best of 2011‘ and ‘trends for 2012‘ blog posts already emerging on the web, I figured I’d do my own list to make sure that at least one of these types of posts, inevitable in this time of year, had some measure of value: State of Search: [...]

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Google Propaganda / Search Geeks Speak

by Barry Adams December 8, 2011

I’ve started writing for the Holistic Search blog, run by my friend and SEO superman Peter Young. My first post for the site is about Google’s propaganda, and how it differs from what actually works in SEO: Holistic Search: Debunking Google’s Propaganda Experienced SEOs know that there’s a huge difference between what Google and its [...]

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SEO for Ecommerce

by Barry Adams December 5, 2011

On November 24th I gave a talk at the annual SAScon mini-conference about SEO for Ecommerce. As usual the conference was superbly organised with a good range of topics from a variety of speakers, and I was grateful for the opportunity to speak in front of a great crowd. I wrote a detailed blog post [...]

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Essential SEO Skills / Branded Search

by Barry Adams November 28, 2011

Earlier this month I wrote an article for State of Search in which I outline three essential skills every (beginning) SEO should possess: State of Search: Three Essential Skills for Beginning SEOs The ability to think critically – to question what you read and hear, to make up your own mind based on the best [...]

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Forthcoming Public Engagements

by Barry Adams October 17, 2011

It’s going to be a very busy few weeks for me. Barely back from my honeymoon in New Zealand and re-acclimatised to the Irish time and weather, I’ve no time to take it easy. First up I’ll be doing two half-day lectures for the Digital Marketing Institute on October 18th – one about Pay Per [...]

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Website Tracking / Revolution in Search

by Barry Adams October 13, 2011

For Search News Central I wrote an article outlining several often-overlooked data tracking opportunities that can help website owners make more informed decisions about how to improve their site: Search News Central: Are You Tracking All That Happens on Your Website? Many people seem to think that just installing Google Analytics tracking code on every [...]

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Critical Thinking for the Discerning SEO

by Barry Adams August 24, 2011

My friend and fellow SEO Dojo-member ‘Doc’ Sheldon Campbell has compiled a substantial ebook, containing insights from over 30 experienced search engine optimisers and digital marketers. The book, entitled “Critical Thinking for the Discerning SEO”, is now available via Doc Sheldon’s website: “Critical Thinking for the Discerning SEO will give you insights from some of [...]

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