From the category archives:

SEO

SEO Factors for Geotargeting Your Website

by Barry Adams March 15, 2010

One of the most important issues European SEOs struggle with is optimising websites that target different countries.
There are all sorts of challenges when dealing with international SEO, such as what domain extension to use, how to structure multiple target countries on a single domain, dealing with country selection without losing link value, how to build [...]

Read the full article →

W3C compliance – is it a requirement?

by Barry Adams March 11, 2010

A term often busied by web developers and also SEO agencies is W3C compliance. I’ve written about the benefits of W3C compliant code before, but my perspective has changed a bit over time and I feel it’s important to point out that full W3C compliance is not a definitive requirement for an effective website.
W3C compliance [...]

Read the full article →

Recent Writings on SEO 2

by Barry Adams March 4, 2010

Recently I’ve been doing a lot of research on microformats and other approaches to structured data. This inspired a post for State of Search where I wonder if the time has come for web developers and search engine optimisers to embrace structured data, or whether we’re better off waiting for a firmer standard to emerge.
State [...]

Read the full article →

Recent Writings on SEO

by Barry Adams February 24, 2010

Aside from this blog and my occasional contribution to the Belfast Telegraph, I also write for a number of search engine blogs.
I don’t want to simply reproduce the articles I write there on my own blog here, but at the same time I do want to flaunt them a bit.
So from now on I’ll start [...]

Read the full article →

Site Migration SEO Concerns – The Results

by Barry Adams February 8, 2010

(This article was originally published on SearchCowboys. It’s been adapted slightly for this blog.)
About nine months ago I was facing a sizeable site migration project at my employer at the time, and I was tasked with mapping out the best way of handling this migration to minimise the impact on our search engine rankings.
I wrote [...]

Read the full article →

The Changing Face of SEO

by Barry Adams February 5, 2010

(This article was originally published in the Belfast Telegraph on 3 Feb 2010. It’s been modified slightly for this blog.)
Search engine optimisation, or SEO for short, is defined as ‘the process of improving ranking in search engine results’.
When search engines first appeared on the scene in the 1990’s to help people make sense of the [...]

Read the full article →

SEO Starter’s Guide Now Available in 40 Languages

by Barry Adams June 16, 2009

Google has announced that their Search Engine Optimization Starter’s Guide has been translated into 40 languages. You can now read Google’s own SEO recommendations in your native language.
Go to the official Google Webmaster Blog to download the SEO Starter’s Guide in your own language.

Read the full article →

← Previous Entries