From the category archives:

SEM

SEO Concerns When Migrating Your Website

by Barry Adams May 21, 2009

This article was originally published on SearchCowboys. It’s been adapted slightly for this blog.
Often when you do a site-wide update of your design, your content and/or your site structure, it can affect your website’s rankings in search engines negatively. Facing a huge site update project myself, I recently spent some time doing research on how [...]

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Search Engine Advertising: a Step By Step Guide – Part 3

by Barry Adams February 11, 2009

Part 1 – Choosing your keywords
Part 2 – Writing good ads
Part 3 – Create landing pages that convert

In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. In part 2 we showed how to make effective ads. Now in the final part we’ll tackle [...]

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Search Engine Advertising: a Step By Step Guide – Part 2

by Barry Adams January 20, 2009

Part 1 – Choosing your keywords
Part 2 – Writing good ads
Part 3 – Create landing pages that convert

In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. This second part will talk about making effective ads for your search marketing campaign.
Search Engine Advertising – [...]

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Search Engine Advertising: a Step By Step Guide

by Barry Adams January 14, 2009

Part 1 – Choosing your keywords
Part 2 – Writing good ads
Part 3 – Create landing pages that convert

Sometimes, no matter how you try, it’s just not possible to get your website listed high in the natural search results. Your competition is too fierce, you’re new in the market, you have a new product launch and [...]

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