From the category archives:

General

The Internet is rewiring our brains

by Barry Adams June 4, 2010

(This article was originally published in the Belfast Telegraph on 3 June 2010. It’s been modified slightly for this blog.) In his forthcoming book The Shallows author Nicholas Carr argues that surfing the web has a negative impact on how we think. He quotes research stating that exposure to bite-sized chunks of information, from short [...]

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Search Engine Advertising: a Step By Step Guide – Part 2

by Barry Adams January 20, 2009

Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. This second part will talk about making effective ads for your search marketing campaign. [...]

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Are You Happy With Your Website?

by Barry Adams October 13, 2008

Many small business owners that have a poor website don’t realize they have a poor website. This is often the case when: A) they’ve put a lot of time and effort into building their website themselves, or… B) a friend or family member claiming to be a web expert has built the site for them, [...]

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Welcome to the Great Websites blog!

by Barry Adams October 6, 2008

Welcome to my latest blog project, the Great Websites blog. Here I hope to help you make more of your website by providing tips, insights, resources and advice. I will discuss everything: basic web strategy, layout and design, search engine optimization, search marketing, conversion optimization, and analytics. If you have any questions, feel free to [...]

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