From the category archives:

Email

The unlikely persistence of Email Marketing

by Barry Adams February 17, 2010

(This article was originally published in the Belfast Telegraph on 17 Feb 2010.)
Almost as soon as email was invented, it was used as a marketing instrument. The first unsolicited marketing email was sent back in 1978, and since then spam has continued to grow exponentially. It’s estimated that today 90% of all email is spam.
Fortunately [...]

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Connect With Your Website Visitors Through Email Marketing

by Barry Adams November 21, 2009

The steady rise of spam (which is now said to make up over 90% of all emails) has resulted in less emphasis on email as an instrument of online marketing. But well-managed email marketing campaigns are still, and will continue to be, an important instrument in your online marketing toolbox with a great ROI.
Email allows [...]

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