From the category archives:

Email

AI and the Internet / Keyword Research for Email Marketing

by Barry Adams October 7, 2010

My latest endeavour for the State of Search blog was not a typical SEO blog post. Instead I went in to full geek mode and wrote about one of my deepest fascinations: artificial intelligence, and how it relates to the internet in general and search engines specifically: State of Search: Google, the Internet, and Artificial [...]

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The Multi-Layered Search Experience / Sending Mass Emails

by Barry Adams March 24, 2010

For State of Search I wrote a post about the multi-layered search experience. In this I tried to explain that users go through several search functions on different sites before they land on the content they are looking for. As SEOs we need to understand the full search cycle that guides visitors to our websites. [...]

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The unlikely persistence of Email Marketing

by Barry Adams February 17, 2010

(This article was originally published in the Belfast Telegraph on 17 Feb 2010.) Almost as soon as email was invented, it was used as a marketing instrument. The first unsolicited marketing email was sent back in 1978, and since then spam has continued to grow exponentially. It’s estimated that today 90% of all email is [...]

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Connect With Your Website Visitors Through Email Marketing

by Barry Adams November 21, 2009

The steady rise of spam (which is now said to make up over 90% of all emails) has resulted in less emphasis on email as an instrument of online marketing. But well-managed email marketing campaigns are still, and will continue to be, an important instrument in your online marketing toolbox with a great ROI. Email [...]

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