From the category archives:

Conversion

Connect With Your Website Visitors Through Email Marketing

by Barry Adams November 21, 2009

The steady rise of spam (which is now said to make up over 90% of all emails) has resulted in less emphasis on email as an instrument of online marketing. But well-managed email marketing campaigns are still, and will continue to be, an important instrument in your online marketing toolbox with a great ROI.
Email allows [...]

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Use Strong Calls-To-Action To Increase Conversion

by Barry Adams November 18, 2009

I’ve written before about website clickflow and content optimised for the sales funnel. I want to expand a bit on how you can turn visitors in to customers with strong calls-to-action.
A call-to-action is a button, phrase or link that tells your website’s visitors what to do next. That ‘Buy Now‘ button, those ‘Click here to [...]

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Google Explains How To Make Your Website Work

by Barry Adams September 24, 2009

After their successful Search Engine Optimization Guide, Google is continuing to provide excellent entry-level guides for website owners. Their latest guide, Make Your Website Work, gives best practices that help turn your website’s visitors into customers.
The guide is viewable online at Google’s Conversion Centre or can be freely downloaded in PDF format.

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Search Engine Advertising: a Step By Step Guide – Part 3

by Barry Adams February 11, 2009

Part 1 – Choosing your keywords
Part 2 – Writing good ads
Part 3 – Create landing pages that convert

In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. In part 2 we showed how to make effective ads. Now in the final part we’ll tackle [...]

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Optimize Your Content For The Online Purchase Funnel

by Barry Adams December 2, 2008

In a previous entry I’ve spoken about the importance of a well thought-out clickflow that guides your website’s visitors from page to page. This clickflow is the basis of turning visitors into customers.
An internet user goes through several phases of information requirements in the process of searching for and purchasing a product online. There are many [...]

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Google’s Search Engine Optimization Starter Guide

by Barry Adams November 25, 2008

Search engines are the motors that drive traffic to your website. Getting your site ranked highly in search engines is an important factor of success. The discipline that focuses on this is called Search Engine Optimization, or SEO for short.
In an effort to help beginning webmasters get underway with SEO Google has published a Search [...]

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Guide Your Visitors To Your Conversion Page

by Barry Adams October 27, 2008

We’ve already discussed the basics of a good navigation for your website. The last tip in that article, linking to other pages on your site from within your content, deserves some extra explanation.
Your navigation alone isn’t sufficient to get people to the right content on your site. When you’ve managed to capture a visitor’s attention, [...]

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