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Keep Your Forms Short And Simple

by Barry Adams October 16, 2008

Privacy matters to internet users. People are aware of the dangers of giving out personal information, and everyone that has an email address understands the hazards and annoyances of spam. As a result users are less inclined to type a lot of information in a website’s form. Whether it’s a contact form or an orderform, [...]

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The Dangers Of Corporate Jargon

by Barry Adams October 14, 2008

One of my previous employers (where I worked very happily for years) sells barcode scanners. The company developed a proprietary technology based on a form of digital photo- graphy where a barcode isn’t scanned with a laser, but photographed and decoded. This technology has a lot of advantages, and the company was eager to position [...]

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Keep Your Navigation Simple

by Barry Adams October 8, 2008

A common issue I encounter on many websites, both on new small business sites and big corporate websites, is inadequate navigation. This often happens when those that designed and implemented the site’s navigation lost sight of its true purpose: to help users find their way through the website. Sometimes the navigation is rendered in Flash [...]

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Grab Attention With A Great Headline

by Barry Adams October 8, 2008

One of the issues I come across most often when reviewing the websites of our clients, is that the website doesn’t immediately make clear what its purpose is. The average web user has a very short attention span. Your website has about 4 to 6 seconds to make an impact, or the user will click [...]

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