From the category archives:

Content

Optimize Your Content For The Online Purchase Funnel

by Barry Adams December 2, 2008

In a previous entry I’ve spoken about the importance of a well thought-out clickflow that guides your website’s visitors from page to page. This clickflow is the basis of turning visitors into customers. An internet user goes through several phases of information requirements in the process of searching for and purchasing a product online. There are [...]

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Google’s Search Engine Optimization Starter Guide

by Barry Adams November 25, 2008

Search engines are the motors that drive traffic to your website. Getting your site ranked highly in search engines is an important factor of success. The discipline that focuses on this is called Search Engine Optimization, or SEO for short. In an effort to help beginning webmasters get underway with SEO Google has published a [...]

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Make Your Legal Statements Human-Readable

by Barry Adams November 10, 2008

If you sell products online, or if you have valuable or proprietary content hidden behind a password, you may be tempted to slap long, heavy-handed legal statements on your website. I’m not a legal expert by any stretch of the imagination, so I’m not one to vent an opinion on the necessities of online legal [...]

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Best Practices for Using Images on your Website

by Barry Adams November 6, 2008

I often come across websites that feature abundant images. I don’t mean the images used in a website’s design, but the images that are a part of a website’s content. Sometimes it seems the whole content of a site is captured in images. This may work fine for sites that feature art or photography, but [...]

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Is Your Website Mobile-Ready?

by Barry Adams November 3, 2008

Pretty much everyone has a mobile phone these days. Mobile phones have grown into much more than just a way for people to call each other. Over the years mobile phones have become personal devices capable of delivering a wide range of interactive services, from music and movies to route navigation and surfing the web. [...]

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Keep Your Content Fresh

by Barry Adams October 31, 2008

As I’ve said before, a good website is one that receives regular attention from its owner. One of the most important aspects of a good website is good content. And good content needs to be accurate and up to date. Copy you wrote for your website six months ago may not be as accurate and [...]

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Write Good Titles For Your Web Pages

by Barry Adams October 29, 2008

The title of a page, included in your web page’s HTML code between the <title> and </title> tags, is an important yet often overlooked part of your website. The title isn’t an obvious and clearly visible part of a page, so it’s easy to think it’s not something you need to put a lot of [...]

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Guide Your Visitors To Your Conversion Page

by Barry Adams October 27, 2008

We’ve already discussed the basics of a good navigation for your website. The last tip in that article, linking to other pages on your site from within your content, deserves some extra explanation. Your navigation alone isn’t sufficient to get people to the right content on your site. When you’ve managed to capture a visitor’s [...]

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Do You Sell, or Do You Help?

by Barry Adams October 23, 2008

Does your website exist to sell more products? Or does it exist to help your customers? Do you force the sales message down the throat of your visitors? Or do you guide them to solutions for their problems? A website that merely sells can help you make money. But a website that helps its users [...]

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Fix Your Broken Links

by Barry Adams October 21, 2008

Broken links on your website are bad. A broken link is a sign of a poorly maintained website. Having broken links on your site doesn’t instill trust in your potential customers. So you want to ensure your site doesn’t have any links that don’t work. As your website grows it gets harder to keep track [...]

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