From the category archives:

Content

W3C compliance – is it a requirement?

by Barry Adams March 11, 2010

A term often busied by web developers and also SEO agencies is W3C compliance. I’ve written about the benefits of W3C compliant code before, but my perspective has changed a bit over time and I feel it’s important to point out that full W3C compliance is not a definitive requirement for an effective website.
W3C compliance [...]

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Site Migration SEO Concerns – The Results

by Barry Adams February 8, 2010

(This article was originally published on SearchCowboys. It’s been adapted slightly for this blog.)
About nine months ago I was facing a sizeable site migration project at my employer at the time, and I was tasked with mapping out the best way of handling this migration to minimise the impact on our search engine rankings.
I wrote [...]

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The Changing Face of SEO

by Barry Adams February 5, 2010

(This article was originally published in the Belfast Telegraph on 3 Feb 2010. It’s been modified slightly for this blog.)
Search engine optimisation, or SEO for short, is defined as ‘the process of improving ranking in search engine results’.
When search engines first appeared on the scene in the 1990’s to help people make sense of the [...]

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Use Strong Calls-To-Action To Increase Conversion

by Barry Adams November 18, 2009

I’ve written before about website clickflow and content optimised for the sales funnel. I want to expand a bit on how you can turn visitors in to customers with strong calls-to-action.
A call-to-action is a button, phrase or link that tells your website’s visitors what to do next. That ‘Buy Now‘ button, those ‘Click here to [...]

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Google Explains How To Make Your Website Work

by Barry Adams September 24, 2009

After their successful Search Engine Optimization Guide, Google is continuing to provide excellent entry-level guides for website owners. Their latest guide, Make Your Website Work, gives best practices that help turn your website’s visitors into customers.
The guide is viewable online at Google’s Conversion Centre or can be freely downloaded in PDF format.

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SEO Concerns When Migrating Your Website

by Barry Adams May 21, 2009

This article was originally published on SearchCowboys. It’s been adapted slightly for this blog.
Often when you do a site-wide update of your design, your content and/or your site structure, it can affect your website’s rankings in search engines negatively. Facing a huge site update project myself, I recently spent some time doing research on how [...]

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Using Widgets on Your Website

by Barry Adams March 10, 2009

Web widgets – little pieces of code, often JavaScipt – can add a lot of fun features to your website. Widgets come in all sizes and shapes; sports widgets showing the latest scores and standings, weather widgets with accurate forecasts, widgets that connect to social networks like Facebook, the list goes on. You can find [...]

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