From the category archives:

Blogging

The Long Tail for SEO / Enabling Confirmation Bias

by Barry Adams February 16, 2011

My latest contribution to State of Search is about the hot topic of the day: long tail keywords and SEO. Some high profile SEOs have gone on record saying that “long tail isn’t SEO”, which in my opinion is a total lie and dangerous misrepresentation of what long tail traffic is. State of Search: Defining [...]

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Tired of Google / Ecommerce SEO Tips

by Barry Adams January 13, 2011

I started off my SEO blogging in 2011 with two posts published on the same day. For State of Search I wrote an opinion piece about the decline of Google’s search quality, and looked at the similarities between what’s happening now and what happened a decade ago when Google was just an upstart search engine: [...]

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The Business of SEO / Source Attribution

by Barry Adams November 24, 2010

For State of Search I wrote a blog post in which I explore the different ways in which SEOs can quantify and report on what they do. This is becoming increasingly difficult for our profession and we need to find solid, widely accepted methods for measuring the success of an SEO project. State of Search: [...]

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Dangerous Blogging / Universal SERPs

by Barry Adams November 4, 2010

Prompted by yet another hopeless ‘SEO is dead’ article I wrote a lengthy rant for Search News Central in which I try to explain that writing such blatant falsehoods is not only detrimental to your own credibility – you’re also damaging countless businesses. Search News Central: The Dangers in Proclaiming the Demise of SEO It [...]

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Internet and Ownership / UK SEO Poll

by Barry Adams October 18, 2010

In my latest column for the Belfast Telegraph I explore the way the internet has changed our perception of ownership. We no longer truly own the stuff we buy, we merely lease it from the manufacturer, the latter maintaining near-total control over the product. Belfast Telegraph: How the internet has changed the concept of ownership [...]

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AI and the Internet / Keyword Research for Email Marketing

by Barry Adams October 7, 2010

My latest endeavour for the State of Search blog was not a typical SEO blog post. Instead I went in to full geek mode and wrote about one of my deepest fascinations: artificial intelligence, and how it relates to the internet in general and search engines specifically: State of Search: Google, the Internet, and Artificial [...]

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SEO Back to Basics / Mobile Apps and Journalism

by Barry Adams September 21, 2010

For State of Search I aimed my verbal barbs at some of the search engine industry’s greatest myths and misconceptions. There is so much uncertainty, fable, and disinformation about proper SEO out there, it’s time to tackle these issues and ensure we’re all working from established best practices: State of Search: SEO Back to Basics [...]

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The Death of SEO / Image Search Optimisation

by Barry Adams August 30, 2010

On the Fire Horse Trail I wrote an article about the impact of the continued ‘appification’ of the Internet on the SEO industry. Will there be SEO when there’s no more World Wide Web? The Fire Horse Trail: The Death of SEO The content contained within apps is invisible for search engines, and app builders [...]

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The Search for News / Understanding Search Engines / SEO Effect

by Barry Adams August 11, 2010

A while back I wrote about the state of search for news. In this blog post I tried to summarise where online journalism stands with regards to SEO, and outlined some tricks SEOs could utilise to enhance their presence in Google News. State of Search: The State of Search for News According to data from [...]

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Battle of the World Cup SERPs

by Barry Adams June 15, 2010

It’s the World Cup and I needed ideas for a new blog post on State of Search, so I compared the SERPs for the ‘world cup’ keyword on five different search engines to see which one provided the best information. State of Search: Battle of the World Cup SERPs Yahoo pulls out all the stops [...]

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