From the category archives:

Blogging

The Multi-Layered Search Experience / Sending Mass Emails

by Barry Adams March 24, 2010

For State of Search I wrote a post about the multi-layered search experience. In this I tried to explain that users go through several search functions on different sites before they land on the content they are looking for. As SEOs we need to understand the full search cycle that guides visitors to our websites. [...]

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Microformats and RDF / Google’s Self-Image

by Barry Adams March 4, 2010

Recently I’ve been doing a lot of research on microformats and other approaches to structured data. This inspired a post for State of Search where I wonder if the time has come for web developers and search engine optimisers to embrace structured data, or whether we’re better off waiting for a firmer standard to emerge. [...]

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Testing in SEO / Google Personalized Search

by Barry Adams February 24, 2010

For State of Search I wrote a post explaining what I see as a big problem with doing tests in SEO. Many SEO professionals conduct tests and gain what they perceive as important insights in to how search engines work – but all is not what it seems. State of Search: The Problem with Testing [...]

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