From the category archives:

Blogging

Battle of the World Cup SERPs

by Barry Adams June 15, 2010

It’s the World Cup and I needed ideas for a new blog post on State of Search, so I compared the SERPs for the ‘world cup’ keyword on five different search engines to see which one provided the best information. State of Search: Battle of the World Cup SERPs Yahoo pulls out all the stops [...]

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Recent Writings on SEO 6

by Barry Adams May 17, 2010

Recently I was asked to write for Search Engine People, and I wanted to make sure my first post for them was a solid one: it’s about Google News and what a publisher can do to get more visibility and higher rankings in the world’s most popular news aggregator: Search Engine People: SEO for Google [...]

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Recent Writings on SEO 5

by Barry Adams April 28, 2010

For State of Search I wrote a blog post asking some existential questions about what it means to call yourself an SEO. A good SEO is a jack-of-all-trades (and master of a few of them), so does the acronym still apply? State of Search: The scope and limitations of SEO Some have argued that the [...]

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The Similarities Between SEO and Poker

by Barry Adams April 16, 2010

It’s been a slow week as far as writing blog posts is concerned, and if it wasn’t for a sudden burst of inspiration after reading a book on poker I wouldn’t have written anything at all. The inspirational episode resulted in a post for State of Search where I draw parallels between SEO and poker. [...]

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Recent Writings on SEO 4

by Barry Adams April 6, 2010

Last week a fellow blogger & SEO geek pointed something strange out to me: a result on the Google SERPs did not match the actual webpage’s title tag. Up to now SEOs have pretty much assumed a page’s title tag is what search engines show in the results. However, it appears Google changes SERP headlines [...]

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Recent Writings on SEO 3

by Barry Adams March 24, 2010

For State of Search I wrote a post about the multi-layered search experience. In this I tried to explain that users go through several search functions on different sites before they land on the content they are looking for. As SEOs we need to understand the full search cycle that guides visitors to our websites. [...]

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Recent Writings on SEO 2

by Barry Adams March 4, 2010

Recently I’ve been doing a lot of research on microformats and other approaches to structured data. This inspired a post for State of Search where I wonder if the time has come for web developers and search engine optimisers to embrace structured data, or whether we’re better off waiting for a firmer standard to emerge. [...]

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