About Barry Adams
- A Dutchman in Northern Ireland;
- Digital Services Director at Pierce Communications;
- Editor & blogger for State of Search;
- Speaker at various conferences and events;
- Associate Lecturer for the University of Ulster
The Long-winded Version:
Don’t let the name fool you, I really am a Dutchman! I was born and raised in Eindhoven and moved to the outskirts of Belfast in 2009.
When I was introduced to the internet back in 1995 I was immediately hooked. The way the internet allows you to connect to total strangers across the world was a magical experience for a socially awkward geek like myself.
I ended up spending an awful lot of my spare time in online chatrooms, talking to people I would otherwise have never met. Several genuine lasting friendships were born in that period, and to this day I’m still in regular contact with many of the people I met online in those days.
Despite all of this, at the time I failed to see the business potential of the internet. I perceived it as a purely social tool and believed that as a business exercise it was just a passing fad, doomed to fail.
Boy, was I wrong.
Initially, after leaving university I started my career as an IT guy, and I soon gravitated towards all things online. First as an intranet webmaster for large corporations and later as a website manager, I began to explore the potential of the World Wide Web. Around the start of the new millennium I began to specialise in online marketing, specifically SEO.
I’ve worked a range of different positions over the years in a variety of industries, which have helped me develop as an all-round digital marketer. I consult for small and medium-sized businesses but have also been part of large web teams in multinational corporations, so I’ve been lucky enough to have sampled different approaches to online strategies across a broad spectrum.
Today, as the Digital Services Director at Pierce Communications in Belfast, I head up an expert team providing web development and digital marketing services for a wide range of clients in the UK and Ireland.
I’ve had a personal blog since 2001 and started blogging about SEO in 2007 with Searchcowboys. Today I’m an editor on award-winning European search & social media blog State of Search and do some occasional guest blogging for various online publications. Previously I was a contributing blogger for Search News Central and wrote a technology column for the Belfast Telegraph.
In October 2008 I began this blog as a platform for sharing my tips and tutorials about online marketing. It has since evolved into a space to collect my writings on SEO and related topics for the various blogs and news sites I contribute to, as well as a platform for my more outspoken blog posts.
I’m a regular speaker at SEO conferences such as SAScon and ThinkVisibility, an associate lecturer for the University of Ulster’s Digital Media Communication programme, and I provide regular talks, trainings and workshops on digital marketing, SEO, PPC, and Social Media for a variety of organisations and events. Previously I’ve also lectured on SEO and PPC for the Digital Marketing Institute.