About Barry Adams

Don’t let the name fool you, I really am a Dutchman! I was born and raised in Eindhoven, and moved to the outskirts of Belfast in 2009.

When I was introduced to the internet back in 1995 I was immediately hooked. The way the internet allows you to connect to total strangers across the world was a magical experience for me.

I ended up spending an awful lot of my social time in online chatrooms, talking to people I would otherwise have never met. Several real, genuine friendships were born in that period, and to this day I’m still in regular contact with many of the people I met online in those days.

Despite all of this, at the time I failed to see the business potential of the internet. I saw it as a purely social tool and believed that as a business exercise it was just a passing fad, doomed to fail.

Boy, was I wrong.

I started out my career as an IT guy but soon gravitated towards all things online, first as an intranet webmaster for large corporations and later as a website manager. Things grew from there and around the start of the new millennium I began to specialise in online marketing, specifically SEO.

I’ve worked in a range of different jobs over the years in a variety of industries, which has helped me develop as a SEO. I’ve done consulting for small businesses but have also been part of large web teams in multinational corporations, so I’ve been lucky enough to have sampled different approaches to online strategies across a broad spectrum.

Now I’ve finally found my dream job working for my dream company: I’m the Senior Internet Marketer for Search at Pierce Communications in Belfast, where I work on a variety of SEO and internet marketing projects for a wide range of clients in the UK and Ireland. I also teach SEO and PPC for the Digital Marketing Institute in Ireland.

I started blogging about SEO in 2007 with Searchcowboys, and continue to blog with some regularity on State of Search and Search News Central. Additionally I write a column for the Watching the Web section of the Belfast Telegraph, and do some occasional guest-blogging.

I started this blog in October 2008 as a platform for sharing my tips and tutorials about online marketing. It has since evolved into a space to collect my writings on SEO and related topics for the various blogs and news sites I contribute to.

If you want to get in touch with me you can use the contact form or send me an email.