Search and Social: it’s hat-eating time

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I’ve professed by scepticism on the growing connection between SEO and social media on multiple occasions. I’ve even written a blog post about it on SEObullshit.com.

As it turns out, my scepticism was misplaced. There is a connection between search and social, and it’s a strong one: shared links on Facebook and Twitter have a direct influence on search engine rankings in both Google and Bing.

Many SEOs have suspected this for a long time – though obviously I wasn’t among them – and it was recently confirmed in an interview Danny Sullivan from Search Engine Land conducted with representatives from Bing and Google.

So, I was wrong. Search and social do go hand in hand. Now, if you’ll excuse me, I have to go and eat a hat.