It’s the World Cup and I needed ideas for a new blog post on State of Search, so I compared the SERPs for the ‘world cup’ keyword on five different search engines to see which one provided the best information.
State of Search: Battle of the World Cup SERPs
Yahoo pulls out all the stops – after two sponsored results there’s a table of recently played games with links pointing to Yahoo’s Eurosport pages. Yahoo also knows where I am and shows me results for England and the Group C where England is a part of. Up next is a plug for that monstrosity known as the Yahoo Toolbar, followed by organic results for FIFA.com with a lot of useful sitelinks.
I'm Barry Adams, search marketing specialist at 
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