It’s been a slow week as far as writing blog posts is concerned, and if it wasn’t for a sudden burst of inspiration after reading a book on poker I wouldn’t have written anything at all. The inspirational episode resulted in a post for State of Search where I draw parallels between SEO and poker.
State of Search: How SEO is a lot like Poker
Poker is a card game that involves certain skills, techniques, and a bit of luck, to win more money in a game than your competitors. Search engine optimisation is a profession that involves certain skills, techniques, and a bit of luck, to help a site rank higher than its competitors in search engine results. So both poker and SEO rely on a basic foundation of skills and techniques, complemented by a certain degree of luck. And that’s just the superficial similarity. It doesn’t end there.
I'm Barry Adams, search marketing specialist at 
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