From the monthly archives:

March 2010

Facebook Takes Social Media Marketing Seriously

by Barry Adams March 31, 2010

(This article was originally published in the Belfast Telegraph on 30 March 2010. It’s been modified slightly for this blog.) Last week I received a surprising email from Facebook entitled ‘Your Weekly Facebook Page Update’. It contained an overview of all the Facebook pages I am an admin of, with statistics on the number of [...]

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Recent Writings on SEO 3

by Barry Adams March 24, 2010

For State of Search I wrote a post about the multi-layered search experience. In this I tried to explain that users go through several search functions on different sites before they land on the content they are looking for. As SEOs we need to understand the full search cycle that guides visitors to our websites. [...]

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SEO Factors for Multilingual Websites

by Barry Adams March 19, 2010

Earlier this week Google’s Webmaster Central blog wrote about how to effectively geotarget your website. In that article they promised to discuss multilingual websites as well. And now they have. In a new Webmaster Central blog post published today they discussed the best practices for multilingual websites. Some key take-aways are: One page, one language [...]

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SEO Factors for Geotargeting Your Website

by Barry Adams March 15, 2010

One of the most important issues European SEOs struggle with is optimising websites that target different countries. There are all sorts of challenges when dealing with international SEO, such as what domain extension to use, how to structure multiple target countries on a single domain, dealing with country selection without losing link value, how to [...]

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W3C compliance – is it a requirement?

by Barry Adams March 11, 2010

A term often busied by web developers and also SEO agencies is W3C compliance. I’ve written about the benefits of W3C compliant code before, but my perspective has changed a bit over time and I feel it’s important to point out that full W3C compliance is not a definitive requirement for an effective website. W3C [...]

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Recent Writings on SEO 2

by Barry Adams March 4, 2010

Recently I’ve been doing a lot of research on microformats and other approaches to structured data. This inspired a post for State of Search where I wonder if the time has come for web developers and search engine optimisers to embrace structured data, or whether we’re better off waiting for a firmer standard to emerge. [...]

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