Recent Writings on SEO

Aside from this blog and my occasional contribution to the Belfast Telegraph, I also write for a number of search engine blogs.

I don’t want to simply reproduce the articles I write there on my own blog here, but at the same time I do want to flaunt them a bit.

So from now on I’ll start posting one paragraph summaries with links to the full articles on whichever blog they were originally published.

State of Search: The Problem with Testing in SEO

The problems that exist with testing in SEO aren’t deliberate. I’m convinced that pretty much all tests performed by SEOs start with the best of intentions: to help uncover truths and add quality information and best practices to our methods. But nonetheless there are some fundamental issues that need to be addressed. In this article I try to pinpoint the issues plaguing testing in SEO and what we can do to fix it.

Searchcowboys: Google Personalised Search: is it real?

Back in December of last year Google announced it would be rolling out its Personalized Search feature to all its users. Searchcowboys has written before about the pro’s and cons of Personalized Search, but what has the true impact been so far?

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