From the monthly archives:

February 2010

Testing in SEO / Google Personalized Search

by Barry Adams February 24, 2010

For State of Search I wrote a post explaining what I see as a big problem with doing tests in SEO. Many SEO professionals conduct tests and gain what they perceive as important insights in to how search engines work – but all is not what it seems. State of Search: The Problem with Testing [...]

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The unlikely persistence of Email Marketing

by Barry Adams February 17, 2010

(This article was originally published in the Belfast Telegraph on 17 Feb 2010.) Almost as soon as email was invented, it was used as a marketing instrument. The first unsolicited marketing email was sent back in 1978, and since then spam has continued to grow exponentially. It’s estimated that today 90% of all email is [...]

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Use Social Media sites effectively, or not at all

by Barry Adams February 15, 2010

Social media is the current Big Thing, or so we’re told. You have to Tweet! Be on Facebook! Get Linked In! But do you really? Is it necessary to be on every social media site and shout your message as loud as you can in to as many microphones as you can find? Social media [...]

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Site Migration SEO Concerns – The Results

by Barry Adams February 8, 2010

About nine months ago I was facing a sizeable site migration project at my employer at the time, and I was tasked with mapping out the best way of handling this migration to minimise the impact on our search engine rankings. I wrote a post summarising my research into the SEO aspects of a site [...]

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The Changing Face of SEO

by Barry Adams February 5, 2010

(This article was originally published in the Belfast Telegraph on 3 Feb 2010. It’s been modified slightly for this blog.) Search engine optimisation, or SEO for short, is defined as ‘the process of improving ranking in search engine results’. When search engines first appeared on the scene in the 1990′s to help people make sense [...]

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