From the monthly archives:

February 2010

Recent Writings on SEO

by Barry Adams February 24, 2010

Aside from this blog and my occasional contribution to the Belfast Telegraph, I also write for a number of search engine blogs.
I don’t want to simply reproduce the articles I write there on my own blog here, but at the same time I do want to flaunt them a bit.
So from now on I’ll start [...]

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The unlikely persistence of Email Marketing

by Barry Adams February 17, 2010

(This article was originally published in the Belfast Telegraph on 17 Feb 2010.)
Almost as soon as email was invented, it was used as a marketing instrument. The first unsolicited marketing email was sent back in 1978, and since then spam has continued to grow exponentially. It’s estimated that today 90% of all email is spam.
Fortunately [...]

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Use Social Media sites effectively, or not at all

by Barry Adams February 15, 2010

Social media is the current Big Thing, or so we’re told. You have to Tweet! Be on Facebook! Get Linked In!
But do you really? Is it necessary to be on every social media site and shout your message as loud as you can in to as many microphones as you can find?
Social media websites are [...]

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Site Migration SEO Concerns – The Results

by Barry Adams February 8, 2010

(This article was originally published on SearchCowboys. It’s been adapted slightly for this blog.)
About nine months ago I was facing a sizeable site migration project at my employer at the time, and I was tasked with mapping out the best way of handling this migration to minimise the impact on our search engine rankings.
I wrote [...]

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The Changing Face of SEO

by Barry Adams February 5, 2010

(This article was originally published in the Belfast Telegraph on 3 Feb 2010. It’s been modified slightly for this blog.)
Search engine optimisation, or SEO for short, is defined as ‘the process of improving ranking in search engine results’.
When search engines first appeared on the scene in the 1990’s to help people make sense of the [...]

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