Search engines are the motors that drive traffic to your website. Getting your site ranked highly in search engines is an important factor of success. The discipline that focuses on this is called Search Engine Optimization, or SEO for short.
In an effort to help beginning webmasters get underway with SEO Google has published a Search Engine Optimization Starter Guide (PDF). It’s a very useful document that describes the basics of good SEO. Some of the topics in this guide have also been a part of previous blog posts here, such as:
Other topics in Google’s SEO Starter Guide include description tags, URL structure, anchor text, the robots.txt file, and more. It’s an excellent guide for both new and experienced webmasters that want a solid handle on how to build and maintain a successful website.
Download Google’s SEO Starter Guide (PDF)
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While working at the economical SEO firm http://www.bergstrom-seo.com, I did some research. The more research I did, the more I decided that meta tags and page titles are really important. If you hire an economical SEO firm, make sure that they do this properly. These are used as snippets to describe your website in the SERP pages. They’re also used by search engines to figure out what your website is about. They need to be well written and unique.
Description meta tags are important because Google likes to use the page title and meta description tag in it’s search engines results pages. Note that we say “might” because Google may choose to use a relevant section of your page’s visibletext if it does a good job of matching up with a user’s query. These tags need to both accurately describe the website, and motivate viewers to click on your search engine results page listing.
If you’re looking for a good introduction to SEO guideline that an economical SEO firm can follow, check this one out. http://www.bergstrom-seo.com/resources/google-search-engine-optimization-starter-guide.pdf. It was written by google, and it’s really good.