From the monthly archives:

October 2008

Keep Your Content Fresh

by Barry Adams October 31, 2008

As I’ve said before, a good website is one that receives regular attention from its owner. One of the most important aspects of a good website is good content. And good content needs to be accurate and up to date. Copy you wrote for your website six months ago may not be as accurate and [...]

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Write Good Titles For Your Web Pages

by Barry Adams October 29, 2008

The title of a page, included in your web page’s HTML code between the <title> and </title> tags, is an important yet often overlooked part of your website. The title isn’t an obvious and clearly visible part of a page, so it’s easy to think it’s not something you need to put a lot of [...]

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Check Your HTML and CSS Code

by Barry Adams October 28, 2008

A website is built with HTML and CSS code. This is a bit of a simplification, but it applies in general to most websites. HTML and CSS are the markup tools that determine how your content is presented. Your fonts, the colors you use, the size and placement of your images, all those things are [...]

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Guide Your Visitors To Your Conversion Page

by Barry Adams October 27, 2008

We’ve already discussed the basics of a good navigation for your website. The last tip in that article, linking to other pages on your site from within your content, deserves some extra explanation. Your navigation alone isn’t sufficient to get people to the right content on your site. When you’ve managed to capture a visitor’s [...]

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Do You Sell, or Do You Help?

by Barry Adams October 23, 2008

Does your website exist to sell more products? Or does it exist to help your customers? Do you force the sales message down the throat of your visitors? Or do you guide them to solutions for their problems? A website that merely sells can help you make money. But a website that helps its users [...]

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Fix Your Broken Links

by Barry Adams October 21, 2008

Broken links on your website are bad. A broken link is a sign of a poorly maintained website. Having broken links on your site doesn’t instill trust in your potential customers. So you want to ensure your site doesn’t have any links that don’t work. As your website grows it gets harder to keep track [...]

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Keep Your Forms Short And Simple

by Barry Adams October 16, 2008

Privacy matters to internet users. People are aware of the dangers of giving out personal information, and everyone that has an email address understands the hazards and annoyances of spam. As a result users are less inclined to type a lot of information in a website’s form. Whether it’s a contact form or an orderform, [...]

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The Dangers Of Corporate Jargon

by Barry Adams October 14, 2008

One of my previous employers (where I worked very happily for years) sells barcode scanners. The company developed a proprietary technology based on a form of digital photo- graphy where a barcode isn’t scanned with a laser, but photographed and decoded. This technology has a lot of advantages, and the company was eager to position [...]

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Are You Happy With Your Website?

by Barry Adams October 13, 2008

Many small business owners that have a poor website don’t realize they have a poor website. This is often the case when: A) they’ve put a lot of time and effort into building their website themselves, or… B) a friend or family member claiming to be a web expert has built the site for them, [...]

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Choosing The Right Domain Name

by Barry Adams October 10, 2008

The domain name where your website resides at is an important part of your online identity. It represents your business in a vital way. Your domain name can have a big impact on the overall success of your website. It pays off to think hard before you choose a domain name. Ideally your domain name [...]

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